Built a unified digital ecosystem for the Grammy Award-winning artist in under 48 hours, scaling net-new revenue streams to exceed $2.5M. Served as the creative lead for integrated campaign assets, utilizing first-party data strategies to boost fan lifetime value and subscriber retention by 59%.

Automated 70% of backend flows to survive high-volume viral traffic spikes from 1.2M+ followers.

Orchestrated a full digital transformation and modernization initiative, scaling the brand to a $10M+ annual revenue engine with a 320% surge in e-commerce sales. Engineered data-infused CRM workflows that maximized customer lifetime value by 37%.

Analyzed and overhauled fragmented fulfillment logistics, reclaiming 40% of unfulfillable inventory and slashing shipping delays to solidify brand trust.

Forged magnetic brand narratives for a Saks Fifth Avenue-level audience, balancing creativity with business priorities. Authored cross-channel campaign assets that catapulted DTC conversions from 0.3% to 1.4% and drove a 4.5x increase in monthly revenue.

Utilized strategic thinking to develop key messages and points of view that resonated with intellectual thinkers and decision makers.

Spearheaded marketing and design for a premier agency representing 30+ brands annually with $50M+ in wholesale volume. Built trusted relationships across a diverse group of stakeholders and senior leaders.

Managed high-level branding, infographics, and experiential concepts for national trade show activations. Led internal task forces and strategic initiatives while mentoring 20+ junior professionals annually.